The story goes that Marilyn was once chastised by a female newspaper columnist for wearing a low-cut red dress to a party at the Beverly Hills Hotel. According to Marilyn, the columnist called her cheap and vulgar. Not stopping there, the writer then suggested that the actress would look better in a potato sack. So, Twentieth Century Fox decided to capitalize on the story by shooting some publicity stills of Marilyn in a form fitting burlap potato sack just to prove she would look sexy in anything. The photos were published in newspapers throughout the country.