it was an absolute dream to work on a project inspired be the late seventies-early eighties with such an enthusiastic director and such an agreeable cast and crew. alicia gave us the theme of the video referencing poly styrene from the x-ray spex, foxes, little darlings, and we threw in many of our personal first hand memories from our punk-rock youth. back in the a day there was a DIY sensability which we wanted to capture in the styling. we especially enjoyed dressing the kids for the arcade scene ala goonies! it’s really a mash-up of seventies and eighties fashion! we loved raiding our shop for all the pieces and it’s fun to see it all immortalized.
to see some of our inspiration for the shoot go here!